Photography briefs,
adapted to your product.
The lighting, surface, and camera recipes that make a real shoot work. Adapt to your product and generate the image, in seconds.
See your product in an ioli shot.
We never store your photo. How privacy works.
How it works
Three steps to a finished shot.
01 — Pick a recipe
Browse photographer-grade shoot recipes from working art directors.
02 — Drop in your product
The lighting, surface, and composition stay. Your product takes the place of the example.
03 — Make it yours
Your brand applied automatically. Add copy and your logo, export for every channel, or animate it into a video.
Cream Silk · dramatic side light
Gemstone tennis bracelet
Hand-Marbled Paper · warm directional glow
Fine gold anklet
Perforated Steel · dramatic spotlight
Pair of round brilliant diamond stud
Emerald Velvet · dramatic overhead light
Pair of pearl drop earrings
Black Granite · dramatic sidelight
White gold tennis bracelet
White Satin · warm spotlight glow
Stack of thin polished gold bangles
Pair of polished gold hoop earrings
Pale River Stone · warm museum light
Pair of pearl earring studs
Round perfume bottle
Clear glass perfume rollerball
Clear glass perfume rollerball
Cylindrical perfume bottle
Perfume bottle
Basalt · warm candlelight glow
Matte ceramic candle vessel
Dark Lacquered Wood · soft dappled daylight
Classic atomizer perfume bottle
Square perfume bottle
Classic atomizer perfume bottle
Travertine · bright dewy morning
Frosted glass cleanser pump bottle
Clear lip oil wand
Frosted glass jar of pale mineral bath
Pale Grey Stone · soft morning mist
Frosted glass serum dropper bottle
Slate Stone · dramatic side light
Lacquered mauve lipstick tube
Cream Plaster · warm overhead glow
Frosted lilac glass toner bottle
Frosted Glass · bright dewy light
Coral cream blush stick
Pale Acrylic · soft daylight glow
Clear glass hair oil bottle
Coral Acrylic · bright daylight
Printed paisley bandana
Pair of tan leather penny loafers
Pair of tan leather penny loafers
Oxblood Wood · warm editorial light
Tobacco corduroy bucket hat
Perforated Steel · bright side light
Pair of tan suede ankle boots
Coral Acrylic · dappled daylight
Pair of white leather low-top sneakers
Bog Oak · warm candlelight glow
Charcoal ribbed wool beanie
Pale Travertine · golden-hour side light
Oatmeal cashmere wrap
Worn Wood · warm sidelight glow
Pair of wide-leg ecru linen trousers
Limewash Plaster · warm morning light
Hand-blown glass bud vase
Pale Gravel · warm morning shade
Clear resin coaster
Warm Plaster · warm morning light
Hand-poured ceramic trinket dish
Pale Limestone · soft daylight
Footed ceramic trinket bowl
Oiled Oak · soft dappled daylight
Small glazed stoneware ring dish
Oatmeal Linen · soft morning light
Clear pressed-glass paperweight
Glazed stoneware ring dish
Tobacco Wood · soft warm daylight
Footed ceramic trinket bowl
The craft
Why an ioli shot holds up.
Your brand, read as art direction.
ioli reads what your brand means — its palette, its voice, its tagline — and expresses it in the lighting and the mood of the shot. Not a colour filter laid on top. The recipe’s own surface and palette are held; the light and the air carry your identity. Two brands can pick the same recipe and still get distinct, on-brand images.
Physics, not guesswork.
Every shot renders under hard physical-reality rules: products grounded with real contact shadows, never floating. Chains that run as one continuous line. Matched pairs that match. No invented text, no gibberish on a label. These are the failure modes that give most AI product photos away, and they are ruled out before the image is made.
Your photos are never stored.
Product photos you upload are used to make your image and then discarded — moderated before anything is charged, purged within 24 hours, never kept as a durable asset. What you shoot stays yours. How privacy works.
Your next shoot is already lit.
Browse the catalog, drop in your product, and generate the image. No studio, no prompts.
30 credits · no card